L&D

Selected Work

Stores we have built

A selection of direct-to-consumer storefronts we have designed, built, and scaled. Every one is live - click through and have a look.

Homepage of Birdie Rackets

Birdie Rackets

Tennis equipment

birdierackets.com

A specialist tennis retailer built on Shopify. Product-led navigation across rackets, strings, grips and bags, with an editorial blog for organic reach. Fulfilment promises - same-day dispatch, free shipping threshold, returns window - are surfaced in the hero rather than buried in the footer.

  • Shopify
  • Catalog architecture
  • Content & SEO
Homepage of The Boring Hygiene

The Boring Hygiene

Skincare

theboringhygiene.com

A single-product skincare brand where the whole page has one job. One hero call to action, a benefit bar, and long-form education below the fold that answers objections in order. Localised storefront with currency switching for cross-border selling.

  • Shopify
  • Single-product funnel
  • Localisation
Homepage of MizumiLabs

MizumiLabs

Beauty supplements

mizumilabs.com

A supplement brand built around subscription. Subscribe-and-save pricing sits on the product card, ingredient-level education carries the middle of the page, and an FAQ closes out the objections that would otherwise land in the support inbox.

  • Shopify
  • Subscription
  • Brand & art direction

& more

Further work is covered by client confidentiality or is mid-build. Ask us and we will walk you through the rest, including results and the work behind them.